How to Create a Brand Manually

If you don’t have a website to import from, you can start a brand kit from scratch.

Steps

Step 1: Open the Brand panel

From the canvas add menu, choose Brand.

Step 2: Choose Create a brand manually

Enter a Brand name (for example, “SaltySocks”) to start a new, empty brand kit.

Step 3: Fill in the sections

Fill in as much or as little as you want across Logo, Typography, Identity, Palette, Voice, Brand direction, and Product heroes. For Voice, describe tone in a sentence or two — the placeholder example is “Playful, beachy and direct. Use short sentences…”.

Tips

You don’t need to complete every section before using the brand kit — partially filled kits show as “Ready to shape.”
You can add a Website later even after creating a brand manually.

Import a Brand from a Website
Use Your Brand on the Canvas